Is a Self Storage Digital Marketing Agency Worth the Money?

John Reinesch

A Self Storage Digital Marketing Agency can be the key to increasing your occupancy rates and driving up your NOI. With the ever-increasing digitization of the self storage industry, your facility needs a robust online presence to reach its fullest potential and valuation.

Key Insights

  • The decision to hire a self storage digital marketing agency or to build an in-house team is an important one that should be well thought out. If you don’t have the skill set and the knowledge, we recommend hiring a professional and focusing your energy on what you do best.
  • Hiring an agency gives you access to a team of experts and proven processes that can be resource-intensive to try and recreate on your own.
  • A digital marketing agency should provide more NOI than the cost to work with them.
  • Reporting and analyzing KPIs are a critical component of working with an agency. This will allow you to evaluate what is working and what needs to be adjusted to maximize results.

What Exactly Is a Self Storage Digital Marketing Agency?

A Self Storage Digital Marketing Agency is a specialized marketing firm that focuses on promoting self-storage businesses online. They employ a variety of digital channels, including search engines, social media, email, and websites, to connect self-storage businesses with both their current and prospective tenants.

Understanding the unique needs and challenges of the self-storage industry, these agencies tailor their strategies to effectively reach potential tenants who are located in the 3-5 mile radius around your facility.

What Are the Benefits of Hiring a Digital Marketing Agency?

Hiring a Self Storage Marketing Agency provides numerous benefits to your business. From expert marketing strategies tailored to your specific needs, to professional guidance and support throughout the process, the agency’s services can significantly enhance your business growth and success. Here’ are some benefits of hiring a self storage marketing agency:

  • Industry Expertise: Self storage digital marketing experts possess deep knowledge of the self-storage industry. They understand the specific requirements of your business and know how to target potential tenants in the most effective ways.
  • Time-Saving: Managing your own marketing campaign can be time-consuming. By partnering with a marketing agency, you free up your time to focus on the core aspects of your business, while they handle your marketing needs.
  • Cost-Effective: With a self storage digital marketing agency, you access a whole team of experienced marketers and SEO specialists for often less than the cost of hiring a single in-house marketing professional.
  • Access to Advanced Marketing Tools: A professional digital marketing agency has access to the latest marketing software, tools, and analytical data, which would be costly and time-consuming for you to acquire on your own.
  • Increased Visibility: Effective self storage SEO agency services and targeted digital marketing strategies can increase your online visibility, making it easier for potential tenants to find your storage facility on Google.
  • Improved Online Reputation: A digital marketing agency can help manage your online reputation, ensuring positive customer reviews and testimonials are showcased.
  • Increased NOI: Ultimately, all these benefits lead to increased website traffic, higher occupancy rates, and improved NOI for your self-storage business.

In addition to these, a specialized self storage digital marketing agency provides:

  • Customized Marketing Strategies: Every self storage market is unique. A dedicated agency will develop a tailored marketing strategy that aligns with your specific business goals and market conditions.
  • Continuous Monitoring and Optimization: They closely monitor the performance of your marketing campaigns, providing regular reports and making necessary adjustments for optimal success.
  • Competitor Analysis: These agencies keep a close eye on what your competitors are doing, helping you stay one step ahead in the competitive self storage industry.

Types of Services Offered by Agencies

Digital Marketing Agencies offer a wide range of services designed to boost your online presence and attract more customers. Below are some of the key services they provide:

  • Search Engine Optimization (SEO): This involves optimizing your website so that it ranks highly in search engine results, making it easier for potential customers to find your business. Self Storage SEO should be one of the core services that your agency specializes in as this is one of the top way to acquire tenants online.
  • Local SEO: This is the service that helps get your facility ranking higher in the map listings. Self storage local SEO focuses on the map listings. The map listings are what shows up when a potential tenant is searching “storage near me” in the 3-5 mile radius around your facility.
  • Google Pay-Per-Click (PPC) Advertising: This type of advertising involves creating ads that appear in search engine results. You only pay when someone clicks on your ad. This can be a faster way to drive leads before SEO starts improving. Google Ads are the fastest way to rank at the top of the search results. The key is optimizing your campaigns so you see a high ROI and the cost of the ads are justified.
  • Social Media Marketing: This involves using social media platforms like Facebook, Twitter, and Instagram to engage with your audience and promote your services. This tends to be a lower priority for self storage businesses.
  • Content Marketing: This involves creating valuable content, such as blog posts and articles, that provides useful information to your tenants.
  • Email Marketing: This involves sending emails to your existing tenants and potential tenants to keep them informed about your services and any special offers you have.
  • Web Design: A professional-looking website is essential in the digital age. These agencies can design a user-friendly website that reflects your brand and makes it easy for customers to find the information they need.
  • Conversion Rate Optimization: This involves making changes to your website to increase the number of visitors who become tenants and actually book units.
  • Analytics & Reporting: This allows you to measure the success of your marketing campaigns and adjust them as necessary to maximize your return on investment.

How to Find the Best Marketing Agency for Your Self Storage Facility

Finding the best self-storage marketing agency requires a due diligence process where you compare various agencies, primarily based on their experience, service quality, expertise, portfolio, client testimonials, and pricing.

The Importance of Agency Experience

An agency’s experience can show their competence and reliability in delivering successful marketing campaigns. Examining their portfolio gives you insight into the kind of work they’ve done in the past and their ability to handle projects similar to yours. It’s important to talk to the founder and understand the founder’s goals and background.

Client Testimonials: A Glimpse into Past Success

Client testimonials provide a valuable glimpse into the positive relationships they have cultivated with past clients, showcasing the exceptional results they have achieved together. These testimonials serve as a testament to their expertise, professionalism, and dedication, reinforcing the trust and confidence potential clients can have in their services.

Consider Pricing: Quality within Budget

Pricing is another critical factor to consider. Ensure the agency offers services that fit within your budget without compromising the quality of their work. However, don’t just shop based on price. Often lower price does not equal more value. Make sure the value you are getting far exceeds the price that you pay. The cost of a good agency should be covered by the NOI that they directly drive. Lower-priced agencies typically are not going to be able to increase your NOI to the level that a quality agency can.

Range of Services: Meeting Your Marketing Needs

In order to make an informed decision, it is crucial to thoroughly evaluate and examine the diverse range of services that they offer. By doing so, you can ensure that they possess the capability to effectively cater to your unique and specific marketing needs. Taking the time to delve deeper into their offerings will enable you to identify the most suitable solution for your business, maximizing the potential for success in your marketing endeavors.

An agency should be able to show you examples of what their deliverables and services look like. It’s important to push back and question why they do things the way they do. The answer the agency gives you will tell you a lot about their level of expertise.

Understanding the Self-Storage Industry

They should be well-versed in the unique challenges of the industry and have proven strategies for reaching and engaging potential tenants. This is crucial for creating effective marketing campaigns that translate into tangible increases in NOI for your self-storage business.

How to Get Started With Storage Marketing Services

Getting started with self-storage marketing services is a strategic process that begins with identifying your business goals and setting a budget for marketing efforts. Prioritize what you hope to achieve with your marketing campaign — whether it’s increasing occupancy rates, enhancing brand visibility, or driving more traffic to your website. This is a critical step that many self storage facility owners and operators skip.

Once your goals and budget are clearly defined, the next step is to reach out to a reputable self-storage digital marketing agency. Consult with their team to discuss your specific needs and expectations. This collaborative discussion should encompass an in-depth understanding of your business, target audience, and competitive landscape.

The agency will likely conduct an audit of your existing marketing strategies, assessing their effectiveness and identifying areas for improvement. Based on these insights, they will propose a tailored marketing strategy specifically designed to fulfill your business goals.

This bespoke strategy can incorporate a blend of SEO services, paid advertising, social media marketing, content marketing, email marketing, and more, all designed to amplify your online presence and attract more potential customers to your self-storage facility.

How to Maximize Results After Hiring a Self Storage Digital Marketing Expert

After hiring a self-storage marketing expert, there are several steps you can take to maximize the results of your marketing efforts:

  1. Maintain Open Communication: It’s crucial to establish regular communication with your marketing agency. This allows you to stay updated on the progress of your campaigns and enables the agency to get timely feedback from you, ensuring all marketing activities remain aligned with your business objectives.
  2. Regularly Review Performance Metrics: Most self-storage digital marketing agencies provide regular reports tracking key performance indicators (KPIs) like website traffic, conversion rates, and booked units. Regularly reviewing these metrics helps you understand the effectiveness of your marketing strategies and if something needs to be changed.
  3. Be Open to Adjustments in Strategy: Digital marketing landscapes are constantly evolving. Staying open to necessary adjustments in your marketing strategy can help you respond effectively to changes in market trends, customer behavior, or competitive activities.
  4. Patience Is Key: Digital marketing often requires time to see significant results. It’s important to understand this and remain patient while your campaigns gain momentum.

By taking these steps, you can ensure that your relationship with your self-storage digital marketing agency remains fruitful, contributing positively to your business growth and success.

Weighing the Pros and Cons: In-House Marketing vs. Hiring an Agency

Deciding between building an in-house marketing team or hiring a self-storage digital marketing agency depends on several factors. Let’s examine the pros and cons of each option:

In-House Marketing Team

Pros:

  1. Deep Understanding of Your Business: An in-house team is intimately familiar with your business, culture, and brand, as they work solely for your organization.
  2. Quick Response: They can react more quickly to changes or new initiatives because they’re always close at hand.
  3. Full Control: You have full control over the team’s workflow, priorities, and decisions.

Cons:

  1. Limited Perspective: They may lack the fresh, outsider perspective that an agency can provide.
  2. Skill Limitations: The team might lack specialized skills and the level of expertise an agency can bring. Training and upskilling can be expensive in both time and money.
  3. Cost: Hiring and maintaining a full-time in-house team can be costly, especially when you factor in salaries, benefits, and overhead.

Self-Storage Digital Marketing Agency

Pros:

  1. Expertise and Experience: Agencies possess a broad range of expertise in different branches of digital marketing, and they bring experience from working with diverse clients and industries.
  2. Scalability: With an agency, you can scale your marketing efforts up or down based on your needs and budget.
  3. Proven Process: Agencies spend years refining their processes and services so they drive the most impact and remove all wasted efforts. This is incredibly resource-intensive to recreate on your own.

Cons:

  1. Less Control: You have less control over the day-to-day activities of an agency.
  2. Misaligned Priorities: Agencies juggle multiple clients, so they might not be able to respond as quickly as an in-house team.
  3. Cost: While you can scale your investment, top-tier agencies can be expensive (but if they are good, the cost should be covered by the increase in NOI that they drive).

Ultimately, the decision between an in-house team and a self-storage digital marketing agency should align with your business needs, budget, and strategic goals. We find for most operators, hiring an agency is a great partnership as it allows the operators to focus on what they do best and not have to waste their energy learning marketing.

Get Started With Self Storage Marketing Today!

The right marketing strategy can make all the difference for your self-storage business. A professional self-storage digital marketing agency can help attract more tenants and ultimately increase your occupancy rates and NOI.

Ready to boost your self-storage business? We’ll tell you the exact tactics your competitors are using to outrank you in Google search and give you a free plan on how you can outrank them. Just book a call.

john reinesch

About the author

John's expertise lies in crafting tailor-made marketing strategies for the real estate industry that drive results. Whether it's optimizing Lead Generation funnels, implementing data-driven SEO techniques, or improving advertising campaigns, John will help find the biggest growth lever in your business.