How to Choose the Right Self Storage SEO Company

John Reinesch

Essential Factors To Consider With An Agency

Choosing the right self storage SEO company is a critical decision that can substantially influence the success of your storage business. With an expert team of a self storage SEO agency by your side, your storage facilities can gain visibility in search results, attract more customers, and ultimately drive revenue growth. But with numerous self storage SEO services available, how do you discern which one will be the right fit for your specific needs?

In this guide, we’ll discuss the essential factors to consider while making your choice. The right self-storage SEO company can propel your storage units to the top of search engine results and maximize your NOI.

Key Insights

  • An SEO agency should be a strategic partner that helps increase your occupancy rates by getting your facility to rank higher on Google.
  • It is important to look for an agency that specializes in self-storage, but also make sure the agency has a proven process. The agency should show you examples of its deliverables and exactly what it will do for you.
  • Lower cost doesn’t necessarily translate to better value. Be careful when choosing an agency solely based on who the cheapest option is as that can cost you big in the long run.
  • Whether you decide to hire an agency or build an in-house team, it’s important to have KPIs and evaluate performance so you can make adjustments to improve your results.

What Is a Self Storage SEO Agency and What Do They Do?

A Self-Storage SEO Company is a specialized digital marketing agency that focuses on optimizing the online presence of businesses in the self-storage industry. These companies employ various strategies and techniques to enhance the visibility of self-storage businesses on search engines. Keyword research, content creation, link building, and local SEO are some of the key methods they use.

The primary objective is to draw in potential customers who are searching online for self-storage units. By doing so, they drive more traffic to the business’s website, ultimately leading to an increase in leads and tenants. An agency is an invaluable partner for any self-storage business seeking to maximize its online potential.

What Are the Benefits of hiring a Self Storage SEO company?

Hiring a self-storage SEO company offers numerous advantages that can significantly amplify your online presence and business growth. Firstly, it enhances your online visibility so that when potential customers are in search of storage units, your business appears among the top search results. This focused approach drives targeted traffic to your website, since these visitors are already actively researching self-storage units in their area, leading to higher conversion rates.

SEO helps build brand credibility and trust. Users often perceive businesses that rank high in search engine results as more trustworthy. This can boost your company’s reputation, encouraging more users to click on your website when they see it in the search results. Lastly, compared to traditional advertising methods, SEO provides a high return on investment (ROI). By targeting users who are actively searching for your services, SEO can help you attract customers who are ready to convert. Thus, investing in self storage SEO can be a strategic move for your business to reach its marketing goals.

How to Pick the Best Self Storage SEO Agency That Suits Your Needs?

Choosing the perfect SEO agency necessitates thoughtful deliberation. Allow me to present you with a set of steps to assist you in this process:

1) Define Your Goals 

To make the best decision, you need to define your goals clearly. Are you looking to boost website traffic? Perhaps you want to increase your occupancy rate and Net Operating Income (NOI)? Or, maybe your goal is to achieve a higher ranking in search engine results? By identifying your specific objectives, you can better evaluate which self storage SEO company is capable of meeting those goals.

A good self storage SEO agency will work closely with you to understand your business objectives, target audience, and competitive landscape. This will enable them to develop a tailored SEO strategy that aligns with your goals and drives the desired results.

2) Research Options and Look for Industry Expertise; Which is the Most Important Aspect

Invest time to explore the services offered by various self storage SEO companies. Gauge if their offerings align with your specific needs and objectives. Do they provide comprehensive SEO services including keyword research, local SEO, link building, content creation, and Google My Business optimization? Delve deeper into their expertise and find out how they plan to implement these strategies to boost your online presence and drive conversions.

Moreover, assess their industry experience. It’s essential to choose a company that has significant experience in handling SEO for the self storage industry. This ensures that they are aware of the unique challenges and opportunities in this domain and can tailor their strategies accordingly. A company that specializes in self storage SEO will have a deep understanding of your target audience and the competitive landscape, which can provide you with a significant edge over your competitors. In this regard, industry specialization can make a huge difference in the effectiveness of your SEO strategy.

3) Look for Service Level Expertise

Once you’ve identified a self storage SEO company with industry expertise, the next step is to delve into their service specialization. An effective SEO strategy requires multiple elements working together, including search engine optimization, keyword research, content creation, link building, and Google My Business optimization. Assess their abilities in these areas to ensure they can meet your needs.

In addition, if you plan on utilizing Google Ads as part of your digital marketing strategy, it’s crucial the agency has expertise in this area. The right self storage SEO agency will help you optimize your Google Ads campaigns to reach potential customers who are actively looking for storage solutions, while also managing your budget effectively. This service will complement your SEO efforts, further increasing your visibility in search results and driving more targeted traffic to your website.

While considering the service expertise, don’t forget to examine their approach towards these services. Do they use white-hat SEO practices in line with Google’s guidelines? Do they stay updated with the latest digital marketing trends? These factors will significantly influence the effectiveness of their SEO and Google Ads services. Hence, ensure your chosen self storage SEO company possesses the requisite skill-set as well as a strategic approach to meet your goals.

4) Check Out Reviews

Customer reviews can serve as an insightful resource when selecting a self storage SEO agency. They can provide a glimpse into the effectiveness of the agency’s services and their reputation within the industry.

Visit the company’s website, social media pages, and other independent review platforms to get a sense of its performance. Look beyond the ratings—delve into the details of the comments. How do they handle negative feedback? Are there recurring themes in the complaints?

This can help you gauge how the company deals with challenges and customer dissatisfaction. A reliable self storage SEO company will always value customer feedback and take appropriate measures to address any shortcomings.

5) Ask Questions to the Agency

After you have narrowed down your options based on their expertise, reviews, and offered services, it’s time to reach out and conduct an interview with the prospective self storage SEO company. This conversation will provide valuable insights into how they work and if their partnership and communication styles align with your expectations. Here are some questions you may consider asking:

  • Can you provide examples of similar projects you have handled in the self storage industry?
  • How do you stay updated with the latest SEO trends and Google algorithm changes?
  • How will you optimize our content for SEO?
  • How will you approach local SEO for our self storage company?
  • What methods do you use for keyword research and how do they align with our business needs?
  • Can you explain how you measure SEO success and report it back to your clients?
  • How do you handle Google My Business optimization and Google Ads?
  • How often will we communicate and what information will be shared?

The answers to these questions should provide a comprehensive idea of the self storage SEO company’s capabilities, methods, and communication style. This will help you make an informed decision about whether they are a suitable partner for your business’s SEO needs.

6) Request Examples of Work and Understanding of Process

A credible self storage SEO company should be willing and able to provide examples of their past work, especially those related to the self storage industry. This will give you a first-hand look at their capabilities and the outcomes of their strategies. Don’t hesitate to ask for case studies, client testimonials, or portfolios that demonstrate their successful SEO campaigns.

Moreover, it’s important to understand their process. SEO is not a one-size-fits-all operation. The company should be able to explain their tailored approach to your business’s specific needs and goals. This includes their methodology for keyword research, content optimization, link building, local SEO, Google My Business optimization, and Google Ads management.

Remember, SEO is a long-term investment and the results are not immediate. It requires time, consistent effort, and strategic planning. Therefore, it’s crucial to choose a self storage SEO agency that you trust and feel comfortable working with over an extended period. It’s not just about their technical competence, but also their transparency, communication, and commitment to your business’s success.

7) Pricing

Lastly, pricing plays a fundamental role when considering a self-storage SEO company. However, it’s critical to understand that lower cost doesn’t necessarily translate to better value. Low-priced SEO services can often mean low-quality work that may fail to deliver the desired results and, worse, could even harm your online reputation.

This could lead to a decrease in traffic, lower search engine rankings, and subsequently, lost potential customers. This kind of setback can take a long time and additional resources to recover from, costing your business significantly more in the long term. Therefore, when evaluating the cost of SEO services, it’s essential to consider the potential return on investment. Remember, good SEO is an investment, and like most investments, quality often comes at a price.

Strategies for Maximizing Results After Engaging an SEO Agency

Once you have selected a self storage SEO company and have begun the collaboration, there are certain strategies you can use to maximize the effectiveness of their services. These tips and best practices will help you keep track of your progress, leverage their expertise to its fullest potential, and obtain optimal results from your SEO efforts.

  • Set Well Defined Goals: Before beginning any SEO campaign, it is important to create a list of objectives. Make sure you and the self storage SEO company are on the same page with these goals so that everyone is aware of the desired outcome.
  • Track Progress: Make sure to monitor your SEO performance regularly. Use analytical tools like Google Analytics to track key metrics such as website visitors, bounce rate, and average time on page. This will help you determine which strategies are working and which ones need improvement.
  • Utilize the Expertise of an SEO Agency: An experienced self storage SEO company will have a deep understanding of how search engines work and what techniques are necessary to get the desired results. Leverage their expertise to its fullest potential by asking questions, staying current with the latest trends, and implementing their recommendations.
  • Focus on Quality Content: Content is one of the most important aspects of SEO. Make sure to invest in quality content that is informative, engaging, keyword optimized, and tailored specifically to your self storage business’s needs.
  • Monitor Competitors: Keeping an eye on your competitors will provide valuable insights on how they market themselves and their strategies for SEO. Analyzing and understanding their tactics can be a great way to come up with your own unique approach.
  • Optimize for Mobile: Mobile optimization is an important aspect of SEO that should not be overlooked. As more people are using mobile devices to search, it is essential to optimize your website, content, and other digital assets for mobile users in order to stay ahead of the competition.
  • Utilize Social Media: Integrating your self storage SEO efforts with social media can help drive more traffic to your website and improve brand visibility. Leverage platforms like Facebook, Twitter, Instagram, and YouTube to engage with customers, post content, and advertise your services.
  • Take Advantage of Local SEO: If you have a physical self storage facility, local SEO should be a priority. Make sure to create and optimize your Google My Business listing and use other strategies to increase foot traffic and attract customers in your area.

By following these tips and best practices, you can ensure that you get the most out of the services of a self storage SEO company.

Pros and Cons of Hiring an SEO Agency vs Building an In-House Team

Weighing the options between hiring a self storage SEO agency or building an in-house team depends on various factors including your budget, expertise, and growth objectives.

Pros and Cons of Hiring a Self Storage SEO Agency

Pros:

  1. Expertise and Experience: An SEO agency has skilled professionals who are up-to-date with the latest trends, algorithms, and best practices in SEO. They bring a vast amount of experience and industry knowledge to the table.
  2. Cost-Effective: Hiring an agency can be more cost-effective in the long run as you avoid costs associated with hiring, training, and retaining an in-house team.
  3. Scalability: As your business grows, you can easily adjust your SEO plan and services without having to hire more staff or worry about employee turnover.

Cons:

  1. Less Control: When you outsource your SEO needs, you may have less control over the day-to-day activities.
  2. Limited Knowledge of Your Business: Although a good agency will take the time to understand your business, an in-house team may have a deeper understanding of your storage business’s unique intricacies.

Pros and Cons of Building an In-House SEO Team

Pros:

  1. Full Control: Having an in-house team allows you to have full control over your SEO strategies and their execution.
  2. Deep Understanding of Business: An in-house team lives and breathes your brand, gaining a deep understanding of your business that can enhance SEO efforts.

Cons:

  1. High Costs: Hiring, training, and retaining an in-house SEO team can be costly, especially when considering employee benefits and overhead costs.
  2. Lack of Diverse Skills: SEO requires a wide range of skills. It can be challenging and expensive to find, hire, and retain individuals with the diverse set of skills required for effective SEO.

The decision between the two should be thoughtfully considered in light of your business’s specific requirements, budget, and long-term growth plans.

Get Started With a Self Storage SEO Agency Today

Choosing the right self storage SEO company is a critical decision that can significantly impact your storage business’s online visibility, customer reach, and overall growth. By understanding your specific needs, setting clear goals, and weighing the pros and cons of outsourcing versus in-house SEO, you can make an informed decision that best suits your business.

Ready to take your self storage business to new heights? Contact us today to find out how we can maximize your occupancy and NOI.

john reinesch

About the author

John's expertise lies in crafting tailor-made marketing strategies for the real estate industry that drive results. Whether it's optimizing Lead Generation funnels, implementing data-driven SEO techniques, or improving advertising campaigns, John will help find the biggest growth lever in your business.